Aftermath: Toyota's US Sales Announcement

Remember some of those things that you can always count on? Like when you go to gramma’'s, she'’d always have a plate of cookies ready. When you went to a ball game, you always knew there'’d be someone walking around selling hot dogs. These are the things that we rely on--—balance—--things that we can take solace in. And for those that have been holding on with hope that perhaps the auto industry isn'’t in the proverbial toilet, they have held on to counting on that Toyota would continue to sell, sell, sell, and that it would be a beacon as other companies would struggle--—but Toyota would hold strong.

Well, folks, you just got to gramma'’s and the plate of cookies is not there. In fact, the plate is shattered on the kitchen floor.

With Toyota'’s announcement that they would not be surpassing the sales they predicted boldly for 2008 and their overall world take that was globally based off emerging Chinese and Russian markets, it is the equivalent of "“Say it ain’t so, Joe”."

General Motors and Ford have made sweeping changes and announcements, and as the leader in car sales already showing cracks in their armor, it is apparent the bleeding is not stopping, but it symbolizes that it in fact may yet to gush. I’'m not trying to sound like Chicken Little here, but the sky may be in fact falling for car makers, and the trickle down effect WILL affect our wallets for some time. Yikes.

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